Mark W asked:


Why would Apple offer rebates to customers who already gave them money and bought the iphone at the $600 price?
I could guess it has to do with brand loyalty and the rebates being an attempt to show sympathy and trustworthiness, therefore simultaneously winning the hearts of on-the-fence consumers and also wining back apple fans who got burned by the 200 dollar price drop.
Could there be any other reasons?

Thanks for your help, all.

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